One of the most significant factors positively influencing the market is the rising urbanization across the two countries. Increasing number of female workforce in the countries has led to rise in need for baby care convenience. Using baby diapers largely becomes convenient for such parents thereby fueling the market growth. As a result, adoption of baby diapers and other baby care products has risen substantially in the countries in the past few years. In terms of adoption rate, India leads the India and China baby diapers market. China, however, is estimated to register high growth during the forecast period with the growing inclination towards convenient baby care products.